Have you noticed that too many of your new patients quit care when they start to feel better or when their insurance coverage runs out? Or worse, maybe they don't show up after their first visit at all! Could your retention, collections and patient compliance use a boost? If so, you don't want to miss the next tele-seminar. I'll be joined by my husband, Dr. Tom Klapp (named Michigan's Chiropractor of the Year three times) to teach: ''Second Visit Strategies to Create Corrective & Wellness Clients.''
 
What you communicate to your patients on their first and second visits is critical in determining the type of care they choose. When a patient visits your office for the first time, they usually don't know what to expect. So, we tell them what to expect right up front. We explain what chiropractic is, why it could be the answer to the problem they are bringing to us, and what we're going to do to determine if we can help.
 
Perhaps more importantly, we also tell them what we're NOT going to do. For example, we're not going to give them a report on that first visit. We are not going to adjust them on the first visit and we're not going to discuss any recommendations on the first visit. The reason? Doing any of the aforementioned on the first visit can sabotage your future relationship with the patient.
 
We actually used to adjust new patients on the first visit, and were quite successful. However, what we've found in over a decade of NOT adjusting on the first visit, is an increase in patient compliance, retention and collections. Think about it: a new patient who receives an adjustment BEFORE they receive an education about chiropractic can drop out of care unnecessarily depending on their ''mis''-perception of their first adjustment.

• If their symptoms disappear after the very first adjustment, so will they. Why not? They mistakenly believe that they've been ''fixed.''
• If they feel worse after the very first adjustment, why would they return? They mistakenly believe that chiropractic doesn't work.
• If they experience no change in how they feel after the very first adjustment, again, why would they return? They mistakenly believe that chiropractic is ineffective.

Timing is truly everything. Saving the report of findings, recommendations and the beginning of their chiropractic care until the patient's second visit, helps you make your case in a much more powerful way than doing it all on the first visit. Here's why. When you take the time on the first visit to build a relationship, thoroughly examine the patient and understand the cause of their problem, then ask ask them to return to attend a ''Doctor's Report'' (aka new patient orientation, lay lecture or health care class) to receive the comprehensive results, you show much more respect for the patient AND their true condition. That respect will pay off as your relationship with the patient unfolds and it comes time for the patient to make a decision about chiropractic.
 
You'll increase your patient compliance, retention and collections without arm-twisting your new patients. If you've ever tried to push your new patients into receiving chiropractic care, you know that doesn't work: they just push back. If you've ever tried to back them into a corner, forcing them to admit they would prefer long-term correction over short-term relief, you know that doesn't work either. They'll just tell you what you want to hear and move on to a health care provider who respects them and treats them properly.
 
On Wednesday, May 11th at 1pm Eastern, Dr. Tom and I will present a one-hour tele-seminar on ''Second Visit Strategies to Create Corrective & Wellness Clients.'' Don't worry if that time isn't convenient (whether a team member misses the call, you're busy seeing patients at that time, or you just want to hear the information again)--your team can access a recording until the end of the month at no additional charge. Your CAs will be motivated to help build your practice when they understand what a huge difference they can make.
 
Your team will learn how to lead your patient down a path of truth and logic that will empower them to make the right decision about their health--which is of course chiropractic care! Dr. Tom will be sharing his amazing and effective Doctor's Report with you and your team of CA's. Not only will your CA's better understand chiropractic care, they will also learn the 4 keys to patient retention and practice success. Find out why:

• 95% of our new patients attend our Doctor's Report
• They rave about it (even if they've been under chiropractic care elsewhere)
• They commit to chiropractic care

Other strategies that I'll cover in detail as they pertain to the second visit, include:

• Communication
• Greatest Management Principle
• Reciprocity Rule

These keys virtually eliminate hassles with collections and scheduling. This tele-seminar will help your team turn the vast majority of your new patients into satisfied clients who stay, pay and refer.
 
Ask yourself how much it would be worth for your new patients to understand the benefits of receiving corrective chiropractic care? What if they understood the consequences of ignoring the doctor's recommendations or missing appointments? The cost for this power-packed tele-seminar is just $147.00 for your entire team  to participate (only $97 if you enroll as an A.C.E. Member). No travel necessary; all your team needs is a phone. Plus, you'll get a PDF of almost 50 pages of course materials including sample forms and our Doctor's Report Power Point Presentation if you register by Monday, May 9th. You can easily register online: http://www.chiropracticassistants.com/node/10.
 
Here's what A.C.E. members have shared on this topic:

• ''I now realize how important the health class is and how it keeps patients understanding the benefits of chiropractic beyond pain relief.''
• ''I learned how to better explain to our patients the difference between corrective care and relief care.''
• ''We have become more enthusiastic about our new patient classes and in turn have had more of an increase in client compliance with attendance.'' 

 
Plus, May registration includes a BONUS tele-seminar! Certified Law of Attraction Coach, Kelly Lewis, will present: ''How to Easily Attract Your Ideal Patients.''
 
Now is a fabulous time to join! In June we'll be covering everything you need to increase patient collections with successful financial consultations. I'll be sharing our financial plans for corrective and wellness care, in addition to lots of other patient payment strategies. Click to view a schedule of all A.C.E. Program core topics. Plus, CAs who participate in all 14 core topics receive A.C.E. Program certification. If you have any questions regarding enrollment options, visit: http://www.chiropracticassistants.com/node/10. For any other questions about the A.C.E. Program, please visit: http://www.chiropracticassistants.com/node/9.
 
Rather than being overwhelmed at a weekend seminar, your team can focus on just one fundamental topic each month and identify their action steps for growth. Plus, your CAs complete an A.C.E. Journal each month so that you can hold them accountable for their commitments.
 
This effective CA Coaching is just $97 for your entire office per month. Plus, the tuition includes the ''Members Only'' online Synergy Forum where your CA's can connect with other CA's to find out what other offices are doing to continually grow. After the live tele-seminar, your CA's can access literally thousands of years of CA experience! This mastermind service is included with membership and is extremely valuable. Your CA's questions will be answered...not only about communication strategies, but about any issue that your office is currently facing...what is that worth? Join today.
 
PLUS: the monthly tuition also covers any one-on-one Q&A with Kim and/or Dr. Tom Klapp that you need.
 
Membership in the A.C.E. Program is a no-brainer. Your CAs will become motivated and skilled at increasing the success of your practice. In addition, there are no hidden fees: no administrative fees, no cancellation fees, no duration requirements. You may cancel your A.C.E. membership at any time with just 15 days written notice. You stay and pay only as long as you're happy with the return on your investment.
 
IF YOU'RE NOT HAPPY, I'M NOT HAPPY: If after participating in your first tele-seminar, you decide that it wasn’t worth the price you paid, you'll get your entire tuition back. There's nothing to lose. Just notify Kim in writing within 7 days.
 
Your team will get lots of practical information with tools for easy implementation…you’ll see profitable results. Register now at: http://www.chiropracticassistants.com/node/10.