If you build it, they will come. Sounds familiar. Yet have you ever done an internal marketing event and gotten less than stellar results? Have you wondered how other offices coordinate patient appreciation days that generate tons of referrals while yours merely stressed out your team?
 
Like every other area of a successful chiropractic practice, your internal marketing events need to be congruent with your purpose and systemized in order to be effective. There are so many aspects of creating events that are a fantastic return on investment. You can create a positive buzz in your community, increase referrals, attract update patients, and enrich your relationships with established clients...while having fun.
 
Creating excellent internal marketing events starts with excellent planning. Having tools such as a turn-key planning sheet and timeline keep events well-organized, low-stress and cost-effective. Find out how to increase retention, new patients and collections with some simple internal marketing strategies.
 
On Wednesday, December 14th at 1:00pm Eastern, I’ll be presenting a one-hour tele-seminar on "Building Relationships, Retention and Referrals with Internal Marketing."
 
Don't worry if that time isn't convenient (whether a team member misses it, you're busy seeing patients at that time, or you just want to hear the information again)--your team can access a recording until the end of the month in the "Members Only" section of the the website at no additional charge. Your CAs will be motivated to help build your practice when they understand what a huge difference they can make.
 
Since I run two offices in Michigan, I really do know what works--and what doesn’t. In this one-hour tele-seminar (all you need is a phone...no travel expenses) I will be teaching your team:
 

• Why your mindset (and that of your team) is critical--how it relates to your purpose and your results
• How to develop an internal marketing event calendar rather than paste together a knee-jerk reaction approach to practice ups and downs
• How to effectively organize and budget for events, including time and money resources
• The 5 basic types plus over 50 examples of events that will make your office more "attract-ive"
• The 6 essential steps to ensure event success

 
Invest in building a long-term relationship with your patients and they will always consider you their chiropractor--whether they're actively under care or not. Internal marketing sets you apart, makes your office the place to be and gives your patients something positive to talk about. If you can see that it's worth way more than an hour investment in time and the tuition of just $147 for your entire team to participate (only $97 if you enroll as an A.C.E. member), then I urge you to register for the tele-seminar today at http://www.chiropracticassistants.com/node/10.
 
To receive the PDF of course materials (over 85 pages!) that are downloadable for easy implementation, your registration must be received by Monday, December 12th. Course materials include a detailed event planning worksheet and step-by-step timeline (Excel format).Register today to give your CAs the training, tools and systems to
increase your practice success!  
 
Thanks to these ACE members for sharing what their practice gained from this topic:
 
"Wow! We've been able to finally get organized and put our plans into action!"
 
"We are doing a local fundraiser and have attracted over 20 new patients from it so far."
 
"I find myself thinking more often about marketing ideas and ways to grow the practice."
 
"The tele-seminar was awesome; it taught us different ways to have fun in the office and still get referrals."
 
If you have any questions regarding enrollment options, visit:
http://chiropracticassistants.com/node/10 to see your registration options. For any other questions about the A.C.E. Program, please visit FAQ: http://chiropracticassistants.com/node/9.
 
IF YOU'RE NOT HAPPY, I'M NOT HAPPY: If after participating in your first tele-seminar, you decide that it wasn’t worth the price you paid, you'll get your entire tuition back. There's nothing to lose.Just notify Kim in writing within 7 days.
 
Now is a fabulous time to join! January's topic is "Community Workshops that Attract More New Patients." View a schedule of all A.C.E. Program core topics at:
http://chiropracticassistants.com/node/14. Plus, CAs who participate in all 14 core topics receive A.C.E. Program certification.
 
Rather than being overwhelmed at a weekend seminar, your team can focus on just one fundamental topic each month and identify their action steps for growth. Plus, your CAs complete an A.C.E. Journal each month so that you can hold them accountable for their commitments.
 
This effective CA Coaching is just $97 for your entire office per month. Plus, the tuition includes the "Members Only" online Synergy Forum where your CAs can connect with other CAs to find out what other offices are doing to continually grow. After the live tele-seminar, your CAs can access literally thousands of years of CA experience!
This mastermind service is included with membership and is extremely valuable. Your CA's questions will be answered...not only about this month's topic, but about any issue that your office is currently facing...what is that worth? Join today.
 
PLUS: the monthly tuition also covers any one-on-one Q&A with Kim and/or Dr. Tom Klapp that you need.
 
Membership in the A.C.E. Program is a no-brainer. Your CAs will become motivated and skilled at increasing the success of your practice. In addition, there are no hidden fees: no administrative fees, no cancellation fees, no duration requirements. You may cancel your A.C.E. membership at any time with just 15 days written notice. You stay and pay only as long as you're happy with the return on your investment.
 
Your team will get lots of practical information with tools for easy implementation…you’ll see profitable results. Register now at http://www.chiropracticassistants.com/node/10.