Aggressive CAs might be able to collect money at the front desk, but the last thing you want at you front desk is a pushy or bossy CA. According to the book, How Full is Your Bucket?, 99% of people report that they want to be around more positive people. So, why would you want any negativity at your front desk?
Of course, you also don't want a pushover. It doesn't serve the doctor, the practice or the patient to have a timid or wishy-washy front desk CA who doesn't properly schedule appointments or collect payments. Face it. Your front desk CAs are truly the gatekeeper of your practice:
- They keep patients on their recommended care schedule--or not.
- They collect pre-payments for care--or not.
- They ask for referrals on a daily basis--or not.
- They educate patients to understand the value of chiropractic care--or not.
- They promote internal marketing events--or not.
- They create a "wow" experience for everyone in your practice--or not.
- They see new patients as an opportunity for miracles rather than simply more work.
So, in between an aggressive and a pushover front desk CA is an assertive, friendly (not to be confused with being "friends" with patients), positive person who is empowered to do what it takes to get patients in and get them back according to the doctor's recommendations.
All too often, front desk CAs become overwhelmed with an influx of patients. The major detriment of this scenario is that a chaotic environment increases negative stress and repels patients. Conversely, not only do exceptional front desk CAs manage patient flow, they understand how to create an "attract-ive" office--one that actually attracts patients to it. Superstar CAs are organized and prepared...not only for those patients with appointments, but also for the ones you envision coming in.
On Wednesday, April 11th at 1:00pm Eastern, I’ll be presenting a one-hour tele-seminar on “Front Desk Mastery to Make Your Practice Flourish.”
Don't worry if that time isn't convenient (whether a team member misses it, you're busy seeing patients at that time, or you just want to hear the information again)--your team can access a recording on the website until the end of the month at no additional charge. Your CAs will be motivated to help build your practice when they understand what a huge difference they can make.
Since I run two offices in Michigan, I really do know what works--and what doesn’t. I’ll be teaching:
- How to decode the messages your front desk is sending
- How to "Be There" physically, mentally and emotionally
- How to avoid front desk pitfalls
- How to ensure congruent front desk messages
- Organizational systems to improve front desk efficiency and patient flow
- How to take advantage of front desk opportunities to create referrals, increase retention and eliminate patient balances
- The 2 critical components of EVERY positive patient interaction
You can register for just this topic on an a la carte basis for $147. Alternatively, you can enroll as a member of the ACE Program and receive access to each month’s topic for just $97 per month. There are no hidden fees or administrative costs of any kind. There is no minimum membership period required. Cancel anytime with just 15 days written notice via email, fax or mail. You stay and pay only as long as you're happy with the return on your investment.
If you have any questions regarding enrollment options: http://www.chiropracticassistants.com/node/10. For any other questions about the A.C.E. Program, please visit FAQ: http://www.chiropracticassistants.com/node/9.
To receive PDF of course materials with sample forms that are downloadable for easy implementation, registration must be received by Monday, April 9th. Here's what ACE members have gained from this topic:
''We're following our checklist daily with more of a smooth traffic flow. I have a clearer vision of what the doctor expects for our practice and out of me to be a great CA.''
''I'm going to be focused to do everything I can to help our business succeed & grow.''
''We learned about training new and existing employees, helping team members communicate, and to always make patients first priority.''
''We're looking for new ways to accomplish goals, instead of doing things out of habit, also making sure our policies are congruent with our visions for our office.''
IF YOU'RE NOT HAPPY, I'M NOT HAPPY: If after participating in your first tele-seminar, you decide that it wasn’t worth the price you paid, you'll get your entire tuition back. There's nothing to lose. Just notify Kim in writing within 7 days.
Your team will get lots of practical information with tools for easy implementation…you’ll see profitable results.
Register now at http://www.chiropracticassistants.com/node/10.