Kim Klapp

Mention philosophy and many people start to tune out… because they don’t understand the tremendous power that comes from the knowledge it brings. When your team truly gets the value of chiropractic philosophy, they’ll be better equipped to educate patients and bring in members of the community. When your team can speak freely about the philosophy of chiropractic, you’ll see:

• Higher Retention (of patients AND staff!)

• More Referrals

• Better Compliance

• Increased Collections

Our best CAs are phenomenal at the details we need them focused on, but few are able to speak comfortably about WHY patients should come in and stick to your care plans.

It can be very challenging for you to run the practice AND find ways to effectively teach philosophy… so we’re going to help you out.

In this month’s course, we are going to share an AMAZING member of our industry who excels at showing your staff the principles of chiropractic.

Dr. Gilles LaMarche will be presenting our CA Excellence coaching course this month. This 1-hour presentation is available online, so your entire team can access it however and whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month. Not only will this presentation re-ignite your team’s passion, but it also includes potential action steps to put philosophy into action to help build your practice. 

Dr. Gilles LaMarche is a chiropractor, educator, passionate healer, accomplished author, professional speaker, and inspiring certified personal development/executive coach. His high-volume principled practice was home to more than 750,000 office visits over 25 years. He currently serves as Vice President of University Advancement and Enrollment at Life University, in Marietta, GA. He has studied the philosophy of success, a hobby that has supported his vision to share the message of health and personal responsibility for over 40 years. He is the author of 17 books and numerous articles focused on health and healing.

SUPER SPECIAL BONUS FOR YOU!

When you start your training program with us (just $177 for your entire team to participate as Basic Member (or $297 for CHIROPRACTIC PHILOSOPHY only), you’ll unlock TEN archived sessions from other guest speakers sharing the philosophy of chiropractic:

• Dr. Bob Hoffman
• Dr. Heidi Haavik
• Keith Wassung
• Dr. Monika Buerger
• Dr. Brian Kelly
• Dr. Guy Riekeman
• Dr. Dan Murphy
• Dr. Pat Gentempo
• Dr. Dan Sullivan

The sooner you register, the longer you will have access to this month’s online course 24/7; give your CAs the training, tools and systems to increase your practice success!

Sign up now and get immediate access to this month’s course on the key to practice success: CHIROPRACTIC PHILOSOPHY!

If you’re like many of the doctors we speak with, you’re burdened with new patient attraction issues. If you check your inbox right now, I’m sure you will find piles and piles of gurus sharing their “hacks” or “tricks” that bring “piles of patients.” Go ahead and check…then delete them all. Let’s keep it simple by cutting through the noise and sticking with what really works.

In addition to referrals, find out how our practice generates as many leads as we want using online marketing and then effortlessly converts them to new patients!

Plus, you’ll receive access to our archived course where we teach your team exactly how to schedule, organize, promote and present a successful Workshop on Wellness (W.O.W.). You and your team will learn how you can turn these W.O.W.s into an absolute new-patient generation machine! We average a 90% new patient appointment rate for each workshop!

This W.O.W. uses information about nutrition, nutritional supplementation, exercise, fitness, stress management, etc. to lead the listener directly into your chiropractic practice.

We share our actual 30-minute presentation from during this course so you can see for yourself exactly what is taught and how it is presented, but more importantly, why it is so powerful at attracting new patients. You can even download our PowerPoint presentation at no additional charge! You will learn EXACTLY how to add 10-35 new patients to your practice every time you present this workshop.

Have you tried to do workshops in the past but couldn’t draw a crowd? Don’t worry, we show you how to attract dozens of people to your workshop every time.

Course materials include:

• The W.O.W. PowerPoint presentation
• Step-by-step details to organize a Lunch & Learn, Dinner or other W.O.W. forum
• 5 avenues for promoting your W.O.W. to ensure a full room
• All the marketing materials you need for success
• Timeline and checklist to systemize your W.O.W.s
• Plus scripting, templates, handouts and MORE!

Thanks to these A.C.E. members for sharing what their practices gained from this topic:

Our first talk went exceptionally well! Every guest who attended signed up for an appointment within the week! We’ve already scheduled our next dinner!

The doctor and I both benefited from this! You’ve done a great job simplifying the process and helping us to overcome our fear!

A big thank you for this W.O.W. presentation. I definitely learned a lot and do plan on sharing the information to our own patients and my own friends and family. I really appreciated it; it is a GREAT course. If I were new to chiropractic and heard this seminar I would definitely be making an appointment!

I have attended many programs in my 60 years of practice and this is by far the cleanest, clearest and simplest method of just DOING IT! Do not procrastinate, take advantage of what they have to offer. Not only will you be happy but you also will start many patients on the road to good health.—Chuck Ribley, DC

Both 1-hour video presentations are available online so your entire team can access them however and whenever it’s convenient as often as they need 24/7 NOW until the end of the month. You won’t find a better program to train, inspire and equip your CAs to build your practice…guaranteed.

This month’s PDF of course materials is over 80 pages and includes our ENTIRE STEP-BY-STEP SYSTEM! All are downloadable in their original file format for easy implementation. Get immediate access to important training that will keep your team motivated, invigorated, and focused on improving your practice.

If you can see that it’s worth way more than an hour investment in time and the tuition of just $177 for your entire team to participate if you register as a Basic member (or $297 for ATTRACTING NEW PATIENTS only), then I urge you to register for this course today.

Membership includes UNLIMITED SUPPORT with Kim so there’s no way for you to fail. The sooner you register, the longer you will have access to this month’s online course 24/7; give your CAs the training, tools and systems to increase your practice success!

Sign up now and get immediate access to this month’s course on the key to practice success: ATTRACTING NEW PATIENTS!

Ever had a miscommunication with a patient? Of course. We all have. Not only can miscommunications be frustrating, energy-sapping and time-consuming…they can also be expensive.

When patients get a mixed message from your office: they don’t come back, they don’t pay their bill, and they certainly don’t refer.

Too many chiropractic offices are clinging to the hope that their patients will be compliant with their policies and recommendations for care just because they said so, or worse–via ESP. There are so many problems that creep up when CAs are not empowered to properly communicate with patients. One frequent problem is caused by CAs who ask questions in a yes or no format, when clearly the answer “no” would not be an acceptable option. For example, asking patients: “Did you want to set up your next appointment?” or “Do you want to make a payment today?”

Obviously, there are better ways to effectively communicate.

Are your CAs building positive long-term relationships with your patients? When your patients understand that they’re important to you, you will become more important to them. Find out how to incorporate amazing communication techniques into every patient encounter–from a prospective patient phone call, to the first visit, at the front desk and beyond.

Kim Klapp is sharing proven “Communication Strategies to Maximize Patient Compliance and Minimize Stress” for this month’s course. She’ll be teaching your team:

• How to ask strategic questions to get more referrals, collections, and patient compliance
• Over a dozen strategies that build stronger connections to patients
• How to avoid mixed messages and miscommunications
• How to answer the question that patients really care about
• How to ensure a successful patient encounter
• A simple strategy to increase appointment compliance by at least 20%
• And so much more!

What would your practice be like if your CAs were skilled at communicating with patients…with your community? What would that do for your practice volume? Your collections? Your referrals?

If you can see that it’s worth way more than an hour investment in time and the tuition of just $177 for your entire team to participate if you register as a Basic member (or $297 for COMMUNICATION STRATEGIES only), then I urge you to register for this course today.

This 1-hour video presentation is available online so your entire team can access it however and whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month. You won’t find a better program to train, inspire and equip your CAs to build your practice…guaranteed.

Thanks to these A.C.E. members for sharing what their practice gained from this topic:

This month’s PDF of course materials is over 55 pages of forms and tools to teach and reinforce important changes to how your team sees communication (including a BONUS of 4+ pages of Responses to Commonly Asked Patient Questions). All are downloadable in their original file format for easy implementation. Get immediate access to important training that will keep your team motivated, invigorated, and focused on improving your practice.

Membership includes UNLIMITED SUPPORT with Kim so there’s no way for you to fail. The sooner you register, the longer you will have access to this month’s online course 24/7; give your CAs the training, tools and systems to increase your practice success!

Sign up now and get immediate access to this month’s course on the key to practice success: COMMUNICATION STRATEGIES!

It’s obvious that CAs have many more interactions with patients than the doctor does: on the phone, during check-in, during check-out, during scans, via email and text, etc. What may NOT be so obvious is that CAs have many opportunities to either reinforce the doctor’s recommendations, drop the ball by saying nothing, or unintentionally keep patients out of your office.

Even CAs who understand the importance of chiropractic care may not know how to communicate it. It is critical that chiropractic assistants are able to provide on-going education to your patients. The more that your patients understand, the more they’ll keep their appointments, the more they’ll value the care they receive, the more they’ll pay for care out-of-pocket, and the more they’ll refer.

Since the word doctor means teacher, it stands to reason that a chiropractic assistant is really a teaching assistant. How prepared are your team members to deal with:

• Patients canceling their appointments because they’re symptomatic
• Patients dropping out of care because they “feel fine”
• Stimulating referrals
• Keeping patients on their recommended care schedule
• Communicating the devastating effects of subluxations
• Explaining that short-term care typically yields short-term results
• Obstacles that occur when challenging a patient’s belief system about health care

This month’s course is “Patient Education that Increases Retention, Collections, and Referrals.” Your team will discover how what they say, what they don’t say and how they say it makes all the difference with your patients staying, paying & referring. Kim Klapp will be teaching your team:

• 6 guidelines for patient education
• How to amplify the doctor’s ROF
• 8 strategies to help the message “click”
• How to master these 3 issues to move from “click to stick”:
  • Dealing with the cause
  • Symptoms: Friend or Foe?
  • Symptom Free vs. Healthy
• Effective metaphors for symptom-treatment, long-term care and nerve interference that really hit home
• To communicate the difference between being asymptomatic and healthy
• To connect with patients in a way that makes a difference to the success of your practice

What would your practice be like if your CAs were skilled at communicating the benefits of corrective and wellness care? What would that do for your practice volume? Your collections? Your referrals? 

If you can see that it’s worth way more than an hour investment in time and the tuition of just $177 for your entire team to participate if you register as a Basic member (or $297 for PATIENT EDUCATION only), then I urge you to register for this course today.

This 1-hour video presentation is available online so your entire team can access it however and whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month. You won’t find a better program to train, inspire and equip your CAs to build your practice…guaranteed.

This month’s PDF of course materials is over 90 pages of forms and tools to teach and reinforce important changes to how your team sees patient education. You’ll also get Kim’s 15 Simple Steps to Health brochures, her Parent’s Guide to Childhood Symptoms, and much more! All are downloadable in their original file format for easy implementation. Get immediate access to important training that will keep your team motivated, invigorated, and focused on improving your practice.

Membership includes UNLIMITED SUPPORT with Kim so there’s no way for you to fail. The sooner you register, the longer you will have access to this month’s online course 24/7; give your CAs the training, tools and systems to increase your practice success!

Thanks to these A.C.E. members for sharing what their practice gained from this topic:

“We have found that with more patient education and appreciation, we are getting more referrals and more patient retention.”

“Educating patients more on the benefits of chiropractic has increased our patients keeping their appointments.”

“It got me re-excited about learning, educating and being better at my job.”

Sign up now and get immediate access to this month’s course on the key to practice success: PATIENT EDUCATION!

Let’s face it. CAs have many more interactions with patients than the doctor does:

• on the phone
• during check-in
• during check-out
• during scans
• via email and text
• …and virtually every other point where the patient is interacting with your office.

CAs have many opportunities to either reinforce the doctor’s recommendations, drop the ball by saying nothing, or unintentionally keep patients out of your office.

Does your CA have the right playbook to handle scheduling excuses at the front desk like:

• “I’ll call you to set up my next appointment…”
• “I’m going on vacation…”
• “I don’t have insurance…”
• “I can’t afford care…”
• “I’ll need to base my care on my insurance coverage…”

What about when a patient calls to cancel an appointment because:

• “I’m sick…”
• “I feel worse since my last adjustment…”
• “I’m too busy…”
• “I don’t have childcare…”
• “I have car trouble…”
• “I’m contagious…”
• “The weather…”
• “I’m not returning for care…”
• “My MD/PT has advised me to quit care…”

How your CA handles these scenarios determines how effective your care can be for your patients.

CAs make a tremendous difference, either positive or negative, on your practice volume, and the resulting collections.

Do your CAs rely on chance-based communication? Do they ask “Did you want to set up your next appointment?” and then give up when the patient simply says “No” or “Not right now”?

Tracking Systems

Think about your appointment tracking systems. Are they antiquated recall logs or do you have a system for keeping patients on their recommended schedule? Are your CAs empowered with effective reactivation scripts and tools to help those MIA patients return for care?

Kim Klapp is sharing “Practice-Building Appointment & Recall Systems” for the January 2022 CA Excellence Coaching Course.

In this one-hour course, your team will discover the most up-to-date strategies on scheduling and patient tracking. Missed appointments waste three valuable resources in your office: time, energy and money.

Your CAs will be motivated to help build your practice when they understand what a huge difference they can make. Kim has continually run a successful Michigan practice since 1995, so she really does know what works–and what doesn’t in TODAY’S practice environment. In this one-hour presentation, your team will discover how what they say, what they don’t say and how they say it makes all the difference with your patients’ adhering to their recommended care schedule. She’ll be teaching your team:

• How to ACTIVELY prevent missed appointments
• How to communicate the importance of appointments to patients
• The best scheduling techniques for YOUR office
• How to handle scheduling obstacles without feeling pushy
• How to avoid unconscious sabotage
• How to decrease no-shows by 66% (this one’s a fan favorite!)
• Effective recall strategies for both new and established patients
• How to ensure that your patients don’t end up M.I.A.

What would your practice be like if your CAs were skilled at keeping patients on their recommended care schedule?

This 1-hour video presentation is available online so your entire team can access it however and whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month. You won’t find a better program to train, inspire and equip your CAs to build your practice…guaranteed.

This month’s course materials is 75 pages with all the tools & scripts you need to easily implement the success strategies in downloadable files, including scripts for overcoming scheduling obstacles. **Includes BONUS Reactivation Call Scripts for inactive clients.**

If you can see that it’s worth way more than an hour investment in time and the tuition of just $177 for your entire team to participate if you register as a Basic member (or $297 for APPOINTMENT SYSTEMS only), then I urge you to register for this course today.

Membership includes UNLIMITED SUPPORT with Kim so there’s no way for you to fail. The sooner you register, the longer you will have access to this month’s online course 24/7; give your CAs the training, tools and systems to increase your practice success!

Sign up now and get immediate access to this month’s course on the key to practice success: APPOINTMENT SYSTEMS!