It’s obvious that CAs have many more interactions with patients than the doctor does: on the phone, during check-in, during check-out, during scans, etc. What may NOT be so obvious is that CAs have many opportunities to either reinforce the doctor’s recommendations, drop the ball by saying nothing, or unintentionally keep patients out of your office.
Even CAs who understand the importance of chiropractic care may not know how to communicate it. It is critical that chiropractic assistants are able to provide on-going education to your patients. The more that your patients understand, the more they’ll keep their appointments, the more they’ll value the care they receive, the more they’ll pay for care out-of-pocket, and the more they’ll refer.
Since the word doctor means teacher, it stands to reason that a chiropractic assistant is really a teaching assistant. How prepared are your team members to deal with:
- Patients canceling their appointments because they’re sick
- Patients dropping out of care because they “feel fine”
- Facilitating referrals
- Helping patients to follow their recommendations for care
- Communicating the devastating effects of subluxations
- Explaining that short-term care typically yields short-term results
- Obstacles that occur when challenging a patient’s belief system about health care
Even if the doctor provides a stellar Doctor’s Report, most patients forget the difference between symptom-treatment and correcting the cause once their symptoms have subsided. Or, they understood the concept of nerve interference as it related to their chief complaint of migraines, but don’t make the connection with their seasonal allergies or digestive problems.
This month’s course is “Patient Education that Increases Retention, Collections, and Referrals.” Your team will discover how what they say, what they don’t say and how they say it makes all the difference with your patients staying, paying & referring. Kim Klapp will be teaching your team:
- 6 guidelines for patient education
- How to amplify the doctor’s ROF
- 8 strategies to help the message “click”
- How to master these 3 issues to move from “click to stick”:
- Dealing with the cause
- Symptoms: Friend or Foe?
- Symptom Free vs. Healthy
- Effective metaphors for symptom-treatment, long-term care and nerve interference that really hit home
- To communicate the difference between being asymptomatic and healthy
- To connect with patients in a way that makes a difference to the success of your practice
What would your practice be like if your CAs were skilled at communicating the benefits of corrective and wellness care? What would that do for your practice volume? Your collections? Your referrals? If you can see that it’s worth way more than a one-hour investment in time and the tuition of just $147 for your entire team to participate if you register as a Basic member (or $277 for December PATIENT EDUCATION only), then register for this course today.
The sooner you register, the longer you will have access to this month’s online course 24/7. Register today to give your CAs the training, tools and systems to increase your practice success!
This course includes over 80 pages of forms and tools to teach and reinforce important changes to how your team sees patient education. You’ll also get Kim’s 14 Simple Steps to Health brochures, her Parent’s Guide to Childhood Symptoms, and much more! All are downloadable in their original file format for easy implementation.
Thanks to these A.C.E. members for sharing what their practice gained from this topic:
“We have found that with more patient education and appreciation, we are getting more referrals and more patient retention.”
“Educating patients more on the benefits of chiropractic has increased our patients keeping their appointments.”
“It got me re-excited about learning, educating and being better at my job.”
Join today for $147 per month and get access to important training that will keep your team motivated, invigorated, and focused on improving your practice. Membership includes UNLIMITED SUPPORT with Kim and/or Dr. Tom Klapp so there’s no way for you to fail.
Sign up now and get immediate access to this month’s training: