Posts by Joe Elias

Chiropractic Philosophy in 2019

Mention philosophy and many people start to tune out… because they don’t understand the tremendous power that comes from the knowledge it brings. When your team truly gets the value of chiropractic philosophy, they’ll be better equipped to educate patients and bring in members of the community. When your team can speak freely about the philosophy of chiropractic, you’ll see:

• Higher Retention (of patients AND staff!)

• More Referrals

• Better Compliance

• Increased Collections

Our best CAs are phenomenal at the details we need them focused on, but few are able to speak comfortably about WHY patients should come in and stick to your care plans.

It can be very challenging for you to run the practice AND find ways to effectively teach philosophy… so we’re going to help you out.

In this month’s course, we are going to share an AMAZING member of our industry who excels at showing your staff exactly how to grasp and use the science of chiropractic.

Dr. Heidi Haavik will be presenting our A.C.E. Chiro-Team training course this month. This 1-hour presentation is available online in video format, so your entire team can access it however and whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month. Not only will this presentation re-ignite your team’s passion,  but it also includes potential action steps to put philosophy into action to help build your practice. 

Dr Haavik is one of the most popular chiropractic speakers in the world today. Director of Research at New Zealand Chiropractic College, Dr Haavik is best known for her groundbreaking research on the impact of chiropractic adjustments on the brain and central nervous system.


When you start your training program with us (just $147 per month), you’ll unlock SEVEN archived sessions from other guest speakers sharing the philosophy of chiropractic. This month could be an excellent opportunity to dive in and get access to these special bonuses to excite and ignite your team!

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Internal Marketing that Actually Works (Yes, It’s Real)

Increasing Referrals and Retention with Internal Marketing

As the end of the year is upon us, it’s time to look back and reflect.

Is your practice hitting the goals you wanted to hit? Are you thriving?

Before you go spending buckets of money on external marketing to try to remedy the issue, I strongly suggest that you look into the practice and study your internal marketing and referrals.

Have you tried internal events that felt like a HUGE waste of time and money? Do you host receptions that no one comes to, and then feel like a failure? Do you skip out on asking for referrals because you feel like you’re pestering your patients?

You are NOT alone, doc. I hear these problems ALL of the time.

In fact, I’ve heard these stories SO often that I decided to solve the problem altogether.

This month, we’re talking about Increasing Referrals and Retention with Internal Marketing. Your entire team can access this one-hour online course as they have time, but you’re going to want to make sure that everyone gets involved. There are CRITICAL steps to making internal marketing campaigns work flawlessly, and if everyone’s not on the same page, you’ll feel like you’re failing.

Together, we can motivate your CAs to help build your practice because they will understand the huge and vital difference they can make. They’ll also WANT to do it because they’ll see real, sensible action steps that they can run with. (Remember, everything I teach is based on the success of REAL practices, so we’re not just throwing buzz words at you!)

Let’s start 2019 the right way by empowering your team to increase referrals and retention with powerful internal marketing AND the important steps that mark the difference between success and failure.

Creating excellent internal marketing events starts with excellent planning. Having tools such as a turn-key planning sheet and timeline keep events well-organized, low-stress and cost-effective. Find out how to increase retention, new patients, and collections with some simple internal marketing strategies.

I’m Kim Klapp, and I’ve run Dr. Tom’s successful Michigan practice since 1995, so I really do know what works–and what doesn’t. In this one-hour presentation (all you need is a computer…no travel expenses), your team will discover:

  • The marketing aspects of CA responsibilities that make practices thrive
  • The most effective strategies for relationship-building from the first greeting
  • The fundamental mindset components to marketing (without overwhelming your team)
  • 4 critical checks before embarking on an event
  • How to develop an internal marketing event calendar that streamlines the effort and maximizes the results
  • My 6-step ACE formula for ensuring event success with overwhelming turnouts and conversions

Invest in building a long-term relationship with your patients and they will always consider you their chiropractor–whether they’re actively under care or not. Internal marketing sets you apart, makes your office the place to be and gives your patients something positive to talk about.

For $147 per month, you will receive access to our highly rated, success-centered CA training programs that will make it so incredibly easy to train AND retain the kind of talent that will keep you focused on your patients and your passions!

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