Is your practice stuck in a rut or worse…on a decline? Have you tried internal marketing events that ended up being a waste of time and money? Have you wondered how other offices coordinate patient appreciation days that generate tons of referrals while yours merely stressed out your team and drained your bank account?
Guess what? You’re not alone. There are critical steps that most practices skip when planning an internal marketing event. I’m sharing those steps and much more on “Increasing Referrals and Retention with Internal Marketing” for the February CA Excellence Coaching Course. Your entire team can access this online video presentation whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month. Your CAs will be motivated to help build your practice when they understand what a huge difference they can make.
Thanks to these A.C.E. members for sharing what their practices gained from this topic:
“This course was the most information I have ever had on internal marketing protocols. Moreover, thank you for starting out with WHY!! This program has been great for the CAs and more importantly for the practice and clients we serve.”–Dr. Grant
“This is probably the best training I’ve ever heard! Carry on warrior!”–Dr. Luke
“Wow! We’ve been able to finally get organized and put our plans into action!”
“All of the office staff absolutely LOVED this course! We are thrilled to boost the number of activities and enthusiasm within the office.”
“Our local fundraiser has attracted over 20 new patients so far.”
Creating excellent internal marketing events starts with excellent planning. Having tools such as a turn-key planning sheet and timeline keep events well-organized, low-stress and cost-effective. Find out how to increase retention, new patients and collections with Kim’s simple internal marketing strategies.
Kim has continuously run Dr. Tom’s successful Michigan practice since 1995, so she really does know what works–and what doesn’t. In this one-hour presentation (all you need is a computer…no travel expenses), your team will discover:
- The marketing aspects of CA responsibilities which are integral to practice success
- The most effective strategies for relationship-building
- The fundamental mindset components to marketing
- 4 critical checks before embarking on an event
- How to develop an internal marketing event calendar rather than slap together a knee-jerk reaction approach to falling practice statistics
- Kim’s 6-step formula to ensure event success
Invest in building a long-term relationship with your patients and they will always consider you their chiropractor–whether they’re actively under care or not. Internal marketing sets you apart, makes your office the place to be and gives your patients something positive to talk about. If you can see that it’s worth way more than a one-hour investment in time and the tuition of just $147 for your entire team to participate if you register as a Basic member (or $277 for February INTERNAL MARKETING only), then register for this course today.
The sooner you register, the longer you will have access to this month’s online course 24/7. Register today to give your CAs the training, tools and systems to increase your practice success!
This course comes with over 150 pages and includes a detailed event planning worksheet and step-by-step event timeline (Excel format) plus TONS of sample internal marketing event promos! All are downloadable in their original file format for easy implementation.
Join today for $147 per month and get access to important training that will keep your team motivated, invigorated, and focused on improving your practice. Membership includes UNLIMITED SUPPORT with Kim and/or Dr. Tom Klapp so there’s no way for you to fail.
Sign up now and get immediate access to this month’s training: